VFD Group Expands Its Reach with Major Investments in Real Estate and Digital Loyalty Sectors

Tobi
3 Min Read
VFD Group Expands Its Reach with Major Investments in Real Estate and Digital Loyalty Sectors

VFD Group Plc is making strategic moves to strengthen its presence in key sectors. The company has secured Board approval for investments in Abbey Mortgage Bank Plc and Bvndle Loyalty Limited.

The Board of Directors approved these investments in a meeting held on March 25, 2025. The official disclosure was published on the Nigerian Exchange Group two days later. This move aligns with VFD’s long-term strategy to expand its influence in real estate financing and digital rewards markets.

Investment in Abbey Mortgage Bank Plc

Abbey Mortgage Bank has been a key player in Nigeria’s real estate financing sector. The bank provides mortgage solutions for homebuyers, developers, and cooperative societies. It plays a significant role in reducing Nigeria’s housing deficit.

With a 43% year-to-date growth on the Nigerian Exchange (NGX) and a 35% return in 2024, Abbey Mortgage Bank has shown strong market performance. VFD’s investment will strengthen the bank’s capital base and open new opportunities in mortgage banking.

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Investment in Bvndle Loyalty Limited

VFD is also investing in Bvndle Loyalty Limited, an innovative e-commerce and rewards platform. Bvndle enhances customer engagement by helping businesses implement data-driven loyalty programs.

The company has already partnered with UBA, Piggyvest, VFD Microfinance Bank, and AXA Mansard. These partnerships position Bvndle as a leader in the loyalty rewards industry. By funding its expansion, VFD is capitalizing on the growing demand for customer incentive programs.

Additional Capital Injections

Beyond these two major investments, VFD has approved additional capital injections for its subsidiaries. These include:

  • VFD UK – Strengthening its presence in the UK financial market.

  • VFD South Africa – Expanding operations across the African continent.

  • Template Limited – Enhancing its role in specialized lending.

These investments will boost market diversification and ensure VFD remains a dominant force in the financial sector.

VFD’s N5 Billion Capital Injection into V Bank

VFD’s expansion strategy was further reinforced in February 2025 with a N5 billion capital injection into VFD Microfinance Bank (V Bank). This move aligns with Section 289(8) of the Companies and Allied Matters Act 2020.

Speaking on the investment, Group Managing Director and CEO Nonso Okpala stated:

“This milestone represents a transformative leap in empowering Nigerians through innovative banking solutions. We see V Bank as a catalyst for economic growth, designed to address the diverse needs of our communities.”

Conclusion

With these strategic investments, VFD Group is positioning itself as a powerhouse in Nigeria’s financial, real estate, and fintech sectors. By leveraging opportunities in real estate financing, fintech, and customer engagement, the company is set to drive significant growth, expand its influence, and unlock new revenue streams.

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