Morocco has claimed the crown as Africa’s leading tourist destination in 2024, welcoming an unprecedented 17.4 million visitors. This milestone marks a 20% increase compared to 2023 and an astonishing 33% growth from its pre-pandemic record of 13 million visitors in 2019.
This achievement has placed Morocco ahead of Egypt, the former tourism leader, which saw 15.7 million arrivals during the same period. For Morocco, the surge in visitor numbers represents more than just statistics—it’s a reflection of years of planning, investment, and innovation in the tourism sector.
“We’re thrilled to see Morocco emerging as a top choice for travelers worldwide,” said Tourism Minister Fatim-Zahra Ammor. “These figures are a major step towards our goal of positioning Morocco among the top 15 global tourist destinations.”
Several factors have fueled this remarkable growth. In 2024, Morocco launched 120 new airline routes, including a direct flight from Newark to Marrakesh by United Airlines, making the country more accessible than ever. The tourism sector also benefited from the opening of luxury hotels, including brands like Four Seasons and Nobu, offering visitors an elevated travel experience.
The government’s focused approach to promoting emerging destinations within Morocco and renovating existing accommodations further boosted the country’s appeal. “Our efforts are not just about increasing numbers but ensuring visitors have memorable experiences that reflect Morocco’s rich heritage and modern allure,” Ammor added.
Morocco’s tourism success isn’t just about visitor numbers—it’s also a financial triumph. In 2024, the country generated $11 billion in revenue, surpassing its previous record of $10.5 billion in 2023.
Looking ahead, Morocco has its sights set on hosting major global events that will further elevate its status. The country will host the Africa Cup of Nations in late 2025, a move expected to attract soccer fans from around the world. Additionally, Morocco will co-host the FIFA World Cup with Spain and Portugal in 2030, targeting an ambitious 26 million visitors—a 50% increase from current figures.
This tourism boom has been a team effort, involving both the public and private sectors. From improving infrastructure to strengthening its global presence, Morocco has made clear its commitment to becoming a leading global destination.
As the country continues to grow, the message is clear: Morocco is not just a place to visit—it’s a destination that leaves a lasting impression.
